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Home > Comics For Kids Who Don't Like To Read
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7 Steps to a Brochure That Sells
by Evy Schwartz
A brochure can be an effective way to sell your product or service. So it's important to take the time to maximize the impact of your brochure to catch the eye of potential customers. If you follow these 7 steps, you are on your way to a winning brochure.
1. Keep it SimpleDo not be tempted to created an overly complicated cover...simplicity is the key. Your goal is to get someone to open the brochure, not marvel at the complex cover.
2. White Space is GoodAvoid cramming the inside of the brochure with too much information. The key is to allow the reader to easily scan the brochure. Remember, a brochure is not a novel...it's a way to quickly point out your product or service's top benefits. Break up text with strategically placed boxes to make it more visually pleasing.
3. Look at the Big PictureIf you're designing the layout don't just focus on each individual page. Remember that when a prospect is reading, the brochure is wide open. Design the brochure to take advantage of the whole 8 ½ by 11 page. You can create great visual interest and flow by doing this.
4. Help Readers ScanUsing sub headlines help the reader scan your text. If the sub headlines are compelling, the reader will then go back to read the copy in more detail.
5. Answer Their QuestionsAdd a Q and A section to your brochure. This is a great spot to directly answer objections and highlight your guarantee. About 5 to 8 questions will do the trick without boring the reader. For example, if the question is what happens if I don't like it? The answer can be No problem! With our 365 day unconditional guarantee, we will refund 100% of your money if you are not satisfied.
6. Don't Leave Your Reader Hanging...Sum it up. Summarizing the main points of your brochure makes for a tidy close.
7. Tell the Reader What to DoDo not ever forget the call-to-action! Do you want the prospect to call, visit your website or send an email? Then tell them exactly what you want them to do.
Don't overlook the power of a brochure. Taking the time to write a compelling brochure will not only help you stand out but will being in more sales.
About the Author
Evy Schwartz is a successful sales and marketing copywriter. She helps businesses boost their sales through writing crisp, compelling copy for their marketing collateral including postcards, sales letters, web content, brochures, direct mail and more. More information can be found at elsvirtualsolutions.com
© 2007 ELS Virtual Solutions. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
Rehearsing "Gunnerkrigg Court, Chapter 1: The Shadow and the Robot" with ...
This is Chapter 1 of the webcomic "Gunnerkrigg Court" © Tom Siddell, entitled "The Shadow and the Robot". My class of Thai students (in my learning center in Nonthaburi, Thailand) are practicing a puppet show based on this comic. They will perform a show for their parents later.
Gunnerkrigg Court is one of the finest web comics on the internet and it makes an excellent resource for in-class reading to students (or for reading at home with your own children).
The story revolves around a young girl named Annie and her many adventures at a mysterious school called Gunnerkrigg Court. Children immediately identify with the main characters, Annie & Kat. Plus the spooky surroundings and strange monsters that inhabit the school quickly draw them into the story.
There are, of course, many fine webcomics available on the internet, but many are either gag-a-week comics or too adult and/or nerdy for young kids in an EFL classroom. Gunnerkrigg Court, on the other hand, is ideally suited for use in the classroom, because it scales well to any age/ability level and it encourages lots of discussion.
Since I'm reading to EFL students, I don't read the comic word-for-word. Instead I paraphrase some of the more difficult sentences and have conversations with the students about the more complex concepts and emotions in the story. Likewise, when we wrote the script for this play, we did not follow the comic exactly. Instead we used sentences that would be easier for the kids to remember. They did a great job!
To read this wonderful comic, please visit:
http://www.gunnerkrigg.com
and bring your kids with you!
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