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How to Prevent Fraud on Your Website
by JT Palmer
As the growth of the internet has exploded, so has the number of attempts to exploit the powerful medium. In this day and age, even small websites have to worry about protecting themselves from fraud. What are some ways that the small business owner can protect their e-commerce website from these fraudsters? The following article will suggest some easy preventative actions that can thwart online fraud.
Review Every Order: Although it may be very tedious, the benefits
of reviewing every order are many. In many cases, simply spending 10 seconds
looking at an order will catch many obvious cons. For example, if the first
name is something like "fasdfsdf" than you probably don't have a legitimate
order. Many fraudsters are simply testing credit cards and have no intention
of actually receiving merchandise. However, if not reviewed, orders like this
can accidentally be shipped and the merchandise will be lost.
Watch for Obvious Signs: The following are common signs of fraud:
Order contains large quantities of the same item
Order contains most expensive products available (they don't are about
the price when its not their money)
Overnight shipping (fraudsters want to receive the order before the
credit card is reported stolen)
Billing and Shipping name and address different from each other
US billing address, foreign shipping address
Email address from a free account provider (Yahoo, Hotmail, Gmail, etc)
Implement IP Address Blocking: Most credit card processors provide
you with the ability to block certain IP address from visitors who repeatedly
are attempting credit card transactions. If the transaction meets certain
criteria, you can have the visitor redirected to an error page that contains
the info for your customer service.
Watch for Email Bounces: Most websites automatically send emails to
customers once an order has been submitted. Since many fraudsters use invalid
email addresses, its important to monitor which orders come back with an
invalid email bounce.It's important to take the above suggestions with a grain of salt. While all of these ideas will be helpful, you can't take any single one in isolation or you might flag a legitimate order as fraud. Usually a fraudulent order will manifest many of the above signs, not just one. The website owner must always live by the ethic that its better to flag a fraudulent order as legitimate rather than flagging a legitimate order as fraud.
While online fraud will never be fully prevented, there are many ways to mitigate it. Hopefully, the above ideas will help you filter out these annoying criminals as much as possible.
About the Author
Justin Palmer is the Webmaster and Fraud Prevention Manager for C28 and NOTW, an online retailer of Christian T-Shirts and Christian Music CD's c28.com/new-.... Justin can be reached at justin@c28.com.
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